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What is the Press Release ?

Press release: is writing, audio recording, or video taping the event, the service, or program, presented by its employees or members of the media for editorial comments and free services. It is also known as the news media or the media, etc..

If you are the owner of the company and want the money spent, you may want to send out a press kit, a folder with an accompanying letter, press release, your business card, and pictures. You can also add other information that will convince reporters that your business is newsworthy.

You should ensure the readability of your press release as a standard format: the specified, double white letterhead with the contact person of  name, title, company, address and telephone number in the upper right corner.


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