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What is email marketing ?

Email marketing is a form of direct marketing using electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, any e-mail messages that are sent to a potential or current customer are considered email marketing. But the term usually used to refer to:

* Send e-mail messages for the purpose of enhancing the relationship between the merchant with its current or former, encourage customer loyalty and repeat business,
* send e-mail messages from acquiring customers or convincing current customers to buy something immediately,
* add advertisements to messages sent by other companies to their customers, an email and
* send e-mail messages across the Internet, as e-mail did and exist outside the Internet.


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